Each year in November, the most influential people across the food, health and nutrition world meet: it is the Food Matters Live show (http://www.foodmatterslive.com), a large professional gathering over 3 days. 15,000 professionals are expected to go this year.
To be honest, it is an impressive show. Being a Nutritional Therapist and a foodie, I like to try new products, and know quite a few brands already. But this show is a total pleasure! Meeting all the brand new brands of next year, and often the founders of these brands, launching their products! Plus being able to taste all these new products, whether foods or drinks, coming from around the world! I wouldn't ever miss it.
This professional show is also very exciting because it is possible to meet the companies doing research on new ingredients or foods. My position is always the least ingredients and the least processed foods are the best, but it is very interesting to find out where the food industry is going. I always wish they mean as well as they claim. However nothing ever beats fresh fruits and vegetables.
There are also many conferences, seminars and special events.
Last year I was totally overwhelmed with the number of products about to come on the market. However I soon realised that so many of these products never make it to the retail world. So now I looked at these exciting new products with a pinch of salt, hoping that they would actually make the cut.
If last year it was all about coconut products - coconut water, coconut oil, etc. - this year it was all about ... crickets. Absolutely, crickets. These insects you would possibly never imagine eating, unless you feel very adventurous on a special trip. Well, apparently this is the new ingredient for 2017. Expect cricket bars, cricket flours, and dried crickets. Many brands are betting on this, so we obviously wish them well.
I will be honest here, I did not try them. I was not adventurous enough today. None of the cricket-based products appealed to me enough, no matter how beautiful they looked or how nutritious they may be. I guess I will have to give it a try at some point, because after all I am a foodie, and as such, I am a food-adventurer.
So what do you think? Have you tried these products yet? Any good feedback?